April 5, 2009...11:37 am

Ice-cream Price Hike Rocks W11

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It was great news when Gelato Mio opened last year, selling real Italian ice-cream at their new parlour on Holland Park Avenue.

The ice-cream was so good and there were so many flavours, the little HP Tarquins and Jocastas practically exploded with impatience as their mums queued up.

(Though it is hard to queue there, have you noticed?)

But those of us with less liquidity are this week appalled to see the price of a single scoop go up from £2 to £2.50.

And this in the middle of a recession. Clearly they think we’re hooked.

Well, for me this price change has crossed a threshold of what I’m willing to pay. So, sadly, no more stracciatella for me.

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